Editorial is an opinion piece in journalism that shares a perspective on a current issue or topic. Editorials typically take on a lighter tone than standard news articles and are designed to inform, educate or entertain readers. They can be found in magazines, newspapers, newsletters and other publications where readers want commentary or a different perspective on an issue.
The editorial page of a newspaper is normally reserved for letters to the editor and editorials. A letter to the editor can be anything from a response to a recent news story to a personal opinion on a topic. An editorial is a longer, more comprehensive piece of writing that shares an opinion on a topic. Editorials are usually written by non-staff writers or commissioned by the publication to share their perspective and opinion.
To write a good editorial, you need to know your audience. A good editorial will present both sides of an argument and will cite credible sources and statistics to support your point of view. A strong editorial will also acknowledge common counter arguments and explain why you feel strongly about your stance. A great editorial will be able to persuade your audience to agree with you.
Taking an editorial approach to content marketing can help businesses position themselves as thought leaders in their fields without the need for direct sales messaging. A solid editorial strategy should consider who your audience is, what kind of content will engage them and how you want the content to be structured stylistically. This can be accomplished by leveraging internal thought leadership pieces as well as licensing high-quality editorial content from leading publications.