An editorial is an opinionated piece of content, often found in the news section of a newspaper, that attempts to influence thought and viewpoints of the reader. As such, it is an important tool for a publisher to use to communicate its values and beliefs.
To write a compelling editorial, first thoroughly research your topic. Read newspapers, scholarly journals, and history books to gain a thorough understanding of the subject matter. Then, decide on your point of view and craft a clear thesis statement that will guide the rest of your editorial. Make sure that your thesis is unique – readers are more likely to engage with your article if it offers a new perspective or argument.
Using the three rhetorical appeals (ethos, pathos, and logos) can help you persuade readers to agree with your viewpoint. However, be careful not to demonize the opposition or make your argument too emotional. Instead, provide a balanced overview of the issue and state the opposing views objectively, using accurate quotes and facts.
The end of a good editorial must leave an after taste – a feeling that the article was worthy of a reading and will be worth the effort required. It must also inspire the reader to take action or consider a different perspective.
When creating an editorial content plan, consider how your team can create compelling articles that align with your audience and brand messaging. You should also document your strategy so that all teams are on the same page about expectations and how their work will be measured. Finally, be sure to utilize marketing strategies that will maximize the reach of your editorial content – like SEO, social media, and email marketing.