Media coverage can have a profound influence on individuals’ perceptions of an issue and attitudes toward it. This is especially true during critical events such as natural disasters or societal emergencies. As a result, mass media has the potential to influence individuals’ willingness to engage in altruistic behavior.
Media organizations can use their influence responsibly by reporting on critical issues while also delivering positive, uplifting content that inspires altruistic actions. They can do this by leveraging their reach and creating a sense of trust in the audience.
Aside from its impact on people’s perceptions and attitudes, news coverage can also affect the way a social problem is debated and discussed. It can also affect the way politicians set agendas and focus attention on particular subjects. For example, if the media consistently focuses on homelessness, it may create an episodic frame, where journalists report on the current numbers and interview homeless individuals. In contrast, if the media looks at the causes of the increase in homelessness and discusses the city’s efforts to address it, it might employ a thematic frame.
Taking a step back to examine your own news consumption can help you gain perspective and avoid being overly influenced by the negative aspects of a situation. “Observe what types of stories you find most triggering,” Czech says. “Is there a subject that brings up a lot of anger or rage in you? Is it a topic that makes you feel helpless or hopeless?” If you find that certain topics are especially emotionally charged for you, it could be a sign that you’re harboring unresolved trauma. In this case, a therapist can help you manage your reaction.