A news alert (also known as a media/news advisory) is an effective tool to help attract media attention for afterschool events. They can take on many forms, from one-page announcements aimed directly at local reporters to press releases distributed via wire services. A well-written news alert includes a captivating headline, answers the five Ws (who, what, where, when and why), and provides contact information for someone from your organization who reporters can interview. Check out this sample media alert from a local Lights On Afterschool event for inspiration.
Set up alerts to monitor mentions of your brand, competitors and industry keywords using the free Google Alerts service. You’ll receive email updates when new results appear online that contain your chosen search terms. However, using alerts raises important ethical considerations around speed and sensationalism that responsible journalists must consider when covering breaking news stories. This article explores the definition, purpose and types of breaking news alerts and offers key tips for crafting impactful media alerts that resonate with your audience.